Project 4 : Typographic Organizations

The objective is to make you aware that a visual hierarchy can be created by changing typographic parameters.
You will understand that infinite number of possible solutions to each problem is available.

A typographic designer can generate and evaluate these possible solutions for their communicative effectiveness.

Use descriptive copy. Design a series of typographic
messages.
These variations will be generated through changing problem parameters in a progressive series.

Parameters are:

stage one:
Same type size and weight
Stage Second:
Same type size different weight
Stage Third:
Different type size and different weight
Stage Fourth:
Different type size and weight, varied letter spacing for emphasis
Stage Fifth:
Interpretive manipulation of the type to reinforce the message
Note: Only Sans Serif or Serif type faces are allowed.


Size: 25/25 cm.
Given Date:November 14th.
Due Date:December 5th.

Project 3: Negative Positive Joinary

You are asked to combine 2 different signs (letterforms or single unit numbers), consider scale, proportion, weight, and shape relationships between them.
Objectives of this project include letterform drawing and drafting skills using typographic joinery to unify the two different forms into a visual gestalt, and understanding the variety of dimensional relationships that can exist among
characters.
You are asked to turn in positive one and negative application of the same project. In short you will be turning in two pieces of work.

Take a look at some interesting stuff

www.typophile.com/

www.papress.com/thinkingwithtype/

Project 2: Type Design

Begin sketching at school, develop a concept for a new font whose forms could fit in 5cm. height. For this project you need to find two different characters. (No decorative or fancy characters allowed) Represent the letters A, B, C, P, Q, R, in capitals only
Draw your letterforms on a sheet of graphic paper.(A4) Consider proportion, weight, and structural features such as height of crossbars, how elements end, etc. Give your typeface a name.

Studies could be done on A4. Final work should be executed carefully on A3 size paper.

Size : A3
Due to: October 21st.

Project1: Type Prototype

Type Prototype
Careful observation of letterforms is an essential part of the projects remember no curves or diagonals. We will only exercise on capital letters.
bitmap fonts are built out of the pixels (picture elements) that structure a screen display. Whereas a postscript letter consists of a vectorized outline, a bitmap character contains a fixed number of rectilinear units that are either “on” or ”of“. outline fonts are scalable, meaning they can be reproduced in a high- resolution medium such as print at nearly any size. Outline fonts are hard to read on screen at small sizes, however, where all characters are translated into pixels.
Pixel fonts are widely used in both print and digital media.

Size: A4
Due to: October 10.

Course Slyllabus

This course will introduce you to principles/evolution of typography with concentration on drawing letterforms, typeface identification, layout formulation. Assignments investigate principles of lettering.

Week: Subjects Covered
1. (September 19.) Introduction/Getting to know typographic elements.
Project 1: Type Prototype
2. (September 26.) Work in process/ Lecture on anatomy and evolution of letterforms.
3. (October 3.) Holiday
4. (October 10.) Presenting Project 1/ Project 2: Designing letterforms.
Understanding contrasting visual characteristics of letterforms. Lecture on type specimens.
5. (October 17.) Work in process
6. (October 24.) Work in process
7. (October 31.) Presenting Project 2 / Lecture on selecting and using type. Project 3: Positive negative joinary.
8. (November 7.) Work in process
9. (November 14.) Presenting Project 3 / Project 4: Expressive Typography (Class work)
10. (November 21.) Presenting Project 4 / Lecture on typographic syntax and communication. Project 5: Establishing visual hierarchy in the composition.
11. (November 28.) Work in process
12. (December 5.) Due date for project 5/ Lecture on typesetting issues.
Project 6: Legibility, readability and page layout.
13. (December 12.) Holiday
14. (December 19.) Work in process
15. (December 26.) EXAM
16. (January 7.) Last class meeting
January 9. FINAL DATE

Suggested books:
.Carter, Rob;Day, Ban;Meggs, Philip. Typographic Design: Form and Communication
New York: Van Nostrand Reinhold Company Inc.
.Kane, john. A type primer. London: Laurence King publishing Ltd.
.Baudin, Fernard. How Typography Works.Trans. Fernard Baudin.
London: Design Press,1989.
.Beaumond, Micheal.Type & Color Oxford: Phaidon Press, 1987.
.Craig, James. Designing with Type. Ed. Susan E. Meyer. New York:
Watson.Gutill, 1980.
.Gottschall, Edward M. Typographic Communications Today. Ed. Aaron Burns,
London:The MIT press, 1989
.Gray, Bill. Tips on Type. Lund Humphries, 1989.
.McLean, Ruari. Thames and Hudson Manual of Typography. New York: Thames and
Hudson, 1988

Projects:
Each class you are expected to bring necessary material to work. I am expecting you to use class time effectively.
Projects will be evaluated on the basis of concept, design, use of tools, and craftsmanship.

Due Dates:
All work is expected to be completed by the due dates. Late projects will not be accepted.

Class Participation:
Class participation is important in learning process. Classroom interaction is very helpful to everybody. Students will be expected to participate in all class activities. Lectures, discussions and critiques will take place regularly.

Attendance:
Attendance to all class meetings is required. There will be something new taught every class meeting. So you will come to class and be prepared to work! According to department policy students who miss more than 20% the classes (3 classes) be failed. Attendance will be taken in each class. Missed classes will lower your final grade.

Grading:
Grading will be based on assigned projects, craft, concept, exploration, sketching, class participation and involvement.

Projects: % 70
Participation: %10
Final:% 20