Wednesday, November 26, 2008

Project 4 : Typographic Organizations





The objective is to make you aware that a visual hierarchy can be created by changing typographic parameters.
You will understand that infinite number of possible solutions to each problem is available.

A typographic designer can generate and evaluate these possible solutions for their communicative effectiveness.

Use descriptive copy. Design a series of typographic
messages.
These variations will be generated through changing problem parameters in a progressive series.

Parameters are:

stage one:
Same type size and weight
Stage Second:
Same type size different weight
Stage Third:
Different type size and different weight
Stage Fourth:
Different type size and weight, varied letter spacing for emphasis
Stage Fifth:
Interpretive manipulation of the type to reinforce the message
Note: Only Sans Serif or Serif type faces are allowed.


Size: 25/25 cm.
Given Date:November 14th.
Due Date:December 5th.

Project 3: Negative Positive Joinary





You are asked to combine 2 different signs (letterforms or single unit numbers), consider scale, proportion, weight, and shape relationships between them.
Objectives of this project include letterform drawing and drafting skills using typographic joinery to unify the two different forms into a visual gestalt, and understanding the variety of dimensional relationships that can exist among
characters.
You are asked to turn in positive one and negative application of the same project. In short you will be turning in two pieces of work.