This course will introduce you to principles/evolution of typography with concentration on drawing letterforms, typeface identification, layout formulation. Assignments investigate principles of lettering.
Week: Subjects Covered
1. (September 19.) Introduction/Getting to know typographic elements.
Project 1: Type Prototype
2. (September 26.) Work in process/ Lecture on anatomy and evolution of letterforms.
3. (October 3.) Holiday
4. (October 10.) Presenting Project 1/ Project 2: Designing letterforms.
Understanding contrasting visual characteristics of letterforms. Lecture on type specimens.
5. (October 17.) Work in process
6. (October 24.) Work in process
7. (October 31.) Presenting Project 2 / Lecture on selecting and using type. Project 3: Positive negative joinary.
8. (November 7.) Work in process
9. (November 14.) Presenting Project 3 / Project 4: Expressive Typography (Class work)
10. (November 21.) Presenting Project 4 / Lecture on typographic syntax and communication. Project 5: Establishing visual hierarchy in the composition.
11. (November 28.) Work in process
12. (December 5.) Due date for project 5/ Lecture on typesetting issues.
Project 6: Legibility, readability and page layout.
13. (December 12.) Holiday
14. (December 19.) Work in process
15. (December 26.) EXAM
16. (January 7.) Last class meeting
January 9. FINAL DATE
Suggested books:
.Carter, Rob;Day, Ban;Meggs, Philip. Typographic Design: Form and Communication
New York: Van Nostrand Reinhold Company Inc.
.Kane, john. A type primer. London: Laurence King publishing Ltd.
.Baudin, Fernard. How Typography Works.Trans. Fernard Baudin.
London: Design Press,1989.
.Beaumond, Micheal.Type & Color Oxford: Phaidon Press, 1987.
.Craig, James. Designing with Type. Ed. Susan E. Meyer. New York:
Watson.Gutill, 1980.
.Gottschall, Edward M. Typographic Communications Today. Ed. Aaron Burns,
London:The MIT press, 1989
.Gray, Bill. Tips on Type. Lund Humphries, 1989.
.McLean, Ruari. Thames and Hudson Manual of Typography. New York: Thames and
Hudson, 1988
Projects:
Each class you are expected to bring necessary material to work. I am expecting you to use class time effectively.
Projects will be evaluated on the basis of concept, design, use of tools, and craftsmanship.
Due Dates:
All work is expected to be completed by the due dates. Late projects will not be accepted.
Class Participation:
Class participation is important in learning process. Classroom interaction is very helpful to everybody. Students will be expected to participate in all class activities. Lectures, discussions and critiques will take place regularly.
Attendance:
Attendance to all class meetings is required. There will be something new taught every class meeting. So you will come to class and be prepared to work! According to department policy students who miss more than 20% the classes (3 classes) be failed. Attendance will be taken in each class. Missed classes will lower your final grade.
Grading:
Grading will be based on assigned projects, craft, concept, exploration, sketching, class participation and involvement.
Projects: % 70
Participation: %10
Final:% 20
Monday, September 8, 2008
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